Get ready! .au direct is coming March 24th 2022

Get ready! .au direct is coming March 24th

From March 24th 2022, Australians will be able to purchase or apply for .au direct names (eg. These names will be for general use, meaning any person or organisation can register them if they meet the eligibility criteria of having an Australian presence. There are no rules about the domain needing to match business names, products or services.

Registrants who have pre-existing names in the .au namespace (eg,,, will be able to apply to obtain the matching .au direct name. The .au direct name will be allocated according to the .au direct priority allocation process. If the name doesn’t already exist in the .au namespace, then the .au direct name can be purchased from the 24th of March 2022. Registrants of pre-existing domain names have until the 20th of September 2022 to submit their applications.

How do I apply for priority allocation through Rescue Account Portal?

If you submit a priority application through your account portal, you will be able to apply without a priority token supplied by auDA, provided that the qualifying domain is active in your account. You can still apply if you do not manage the qualifying domain through the portal, however you will need obtain the priority token.


What requirements are needed to purchase a .au direct name?

To register a new .au direct domain name, you can use the same information we request for a normal, or An ABN or an ACN will work fine.

We are looking to offer validation of .au direct domain names by supplying an Australian drivers licence or passport. However, this will most likely be an “opt-in” option only with additional charges per validation request you submit. We will communicate more information around this when we are closer to offering this service.

Get ready! .au direct is coming March 24th

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